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International Academy of Media and Arts e.V

Programme information

The International Academy of Media and Arts e.V. (short Halle Academy) is an educational institution established by companies associated with the film and media industry in Central Germany. It is the objective of the Halle Academy to integrate the graduates of the European Animation Masterclass initiative in the national and international market as well as to link the international new media talent with the European production landscape.

Degree category / length of studies
Students receive an international certificate of attendance.
In 2009 the EAM will last 9 months and will be divided into three main modules.

Programme categories
The EAM 2009 will include the following modules:
Animation Business Orientation
Animation Production
Team Project

Number of teachers
One permanent supervisor and several international guest teachers and guest lecturers

Number of students
max. 15 students

Number of foreign students
50% are foreign students

Entry requirements
Selection procedure based on the application letter

Programme description
The European Animation Masterclass (EAM) belongs to the most significant advanced training initiatives for young talents in Europe’s animation industry. EAM is a training offensive for committed and very promising young talents as well as experienced professionals to extend their skills and knowledge and enter into a comprehensive, international exchange of experience.
EAM 2009 is promoted by the MEDIA Programme of the European Union, by Mitteldeutsche Medienförderung (MDM) and by Medienanstalt Sachsen-Anhalt (MSA).
In 2009 the EAM will include three coherent, market-oriented modules on the needs of the animation industry. The full EAM 2009 will run for 9 months with equal amounts of time devoted to the following key aspects: 
Animation business orientation (approx. 3 months): 
Topics to include: licences, rights, financing, PR, marketing, sales, distribution, target groups, film subsidies, festivals, pitching, sales, markets, profitability 
Animation production (approx. 3 months): 
Topics to include: pre-production, production management, scripts, storyboards, character design, animatics, sound, layout, animation, editing, post-production, sound mixing, software training 
Team project (approx. 3 months): 
The production of a short individual animated film as the participant’s final examination piece; a team project consisting of various specialisations (e.g. storyboard artist, animation, character designer, production manager, etc.)

Philosophy

The EAM supports ambitious talent in its skills and abilities for animated film production at a high international level. The participants are graduates of animation film schools or similar educational establishments, as well as young animation film makers with initial experience gained in the production of animated films. Our master students come from several European and non-European countries and work jointly on their own projects in international teams. They develop their own film material from the original idea to animation, colorization and sound-tracking in very close, intensive mentoring with national and international experts.